Association‌ of‌ State‌ &‌ Territorial‌ Dental‌ Directors
3858‌ Cashill Blvd.,‌ Reno,‌ NV‌ ‌89509
Phone‌ 775-626-5008‌‌

Health Communications

The purpose of the ASTDD Communications Committee is to oversee the various communication activities of the organization. The committee is responsible for publishing and distributing the annual ASTDD report and Oral Health Matters newsletter. The webmaster works with the committee to promote, manage and update the ASTDD website and listservs. Additionally, the communications committee creates, distributes, and displays promotional materials and brochures for member and partner use, provides TA on oral health communications planning, messaging and evaluation, and reviews materials developed by other committees, workgroups or partners. A Social Media Workgroup handles all ASTDD social media and conducts training via webinars and workshops.

Resources

ASTDD Communications Committee Resources: One-page overview of key ASTDD Communication Committee Activities and Products (2017)

General Communication Planning and Evaluation

Communication Plan for State Oral Health Programs--Goal or Document Specific Template: This ASTDD tool helps you plan communication strategies, timelines, evaluation methods, etc. around a specific goal or document.

ASTDD example communication-plan-for-workforce-best practice approach report

Communication Plan for State Oral Health Programs--Year at a Glance: This ASTDD tool helps you summarize annual communications strategies for many goals or projects.

ASTDD example communication-plan-year-at-a-glance

Other Resources

Webinars

Oral Health Messaging: How Communications and Policy Can Advance School Oral Health. In this webinar, presenters explained why policymakers need to understand the impact of poor oral health before they are able to fully engage or address the issue. (November 2017)

Your New Best Friend--NPHIC and your State Public Health Information Office - This webcast discussed 1) roles and activities of state public health information offices and how state oral health programs can most effectively work with them to disseminate information; 2) who belongs to the National Public Health Information Coalition (NPHIC) and what it does as an organization--what resources and programs they offer; and 3) experiences of a state oral health/tobacco health communication specialist and a public health information officer.  (Dec 2015)

Guides

Healthy People 2020 Health Communication and Health Information Technology chapter. This website chapter includes an overview of the topic, objectives, interventions and resources, and snapshots of national data.

NCI. Making Health Communication Programs Work A step by step guide from the National Cancer Institute that includes a chapter on Communications research.

Promoting Your Public Health Report: A Hands-on Guide This toolkit from AHRQ is designed to help communities increase awareness and use of their public reports by consumers and other important audiences. The suggested approaches and template materials are intended for use with the media, both in traditional settings (e.g., printed newspapers, radio broadcasts) and online avenues (e.g., news Web sites, blogs). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value.

Theory at a Glance – A Guide For Health Promotion Practice (2005) This guide describes several theories of health related behaviors and ways in which theories and models can be used in planning, implementing, and evaluating health promotion programs.

The Twelve Steps to Developing a Health Communication Campaign and The Ten Steps to Evaluating a Health Promotion Program. Companion documents from Public Health Ontario to help you plan and evaluate your health communication campaigns and programs.

Unlocking the Door to New Thinking: Frames for Advancing Oral Health Reform offers a set of actionable recommendations for effective public education and advocacy efforts around oral health. By synthesizing studies of expert consensus, public thinking, and new framing experiments, this strategic document enumerates the framing challenges and offers evidence-based advice for how to address them.

Oral Health Literacy and Cultural Competency

AAPHD Oral Health Literacy and Dental Public Health This course presents a brief overview of the definition of health literacy, how health literacy and oral health literacy are measured, and the role of oral health literacy in promoting oral health and access to dental care in both private practice and in public health settings. It includes discussion of how oral health literacy can influence long-term oral health outcomes, and how oral health literate approaches can be integrated into private and public health organizations.

American Dental Association. ADA CE online course (there is a cost for the course): Putting Health Literacy into Oral Health Practice and Public Health Initiatives

CDC Health Literacy Website and Online Trainings This site provides information and tools to improve health literacy and public health as well as health literacy activities by state.

USDHHS Office of Minority Health. Think Cultural Health: Advancing Health Equity at Every Point of Contact E-learning Program: This 3-course program worth up to 6 CE credits, provides oral health professionals with basic knowledge and skills related to cultural and linguistic competency, based on the HHS Office of Minority Health's National Standards for Culturally and Linguistically Appropriate Services in Health and Health Care (the National CLAS Standards). Information about National CLAS Standards. Think Cultural Health Webinar Series. Includes more than 15 videos on various topics.

Websites, Toolkits and Documents

A Way with Words: Guidelines for Writing Oral Health Materials for Audiences with Limited Literacy. 2 page guide from the National Maternal and Child Oral Health Resource Center.

California Dental Association Journal. Oral Health Literacy. April 2012. The focus of this issue includes five articles related to health literacy.

CDC Clear Communication Index: a research-based tool to help you develop and assess public communication materials.

Ethnic Media Toolkit This toolkit produced by NPHIC and other partners was developed to help public health communicators work with ethnic media; although prepared with the topic of immunization in mind, the guidance can be applied to any public health issue.

HRSA Culture, Language and Health Literacy HRSA's webpage with many resources.

Institute of Medicine. Implications of Health Literacy for Public Health: Workshop Summary. 2014 The commissioned paper and summaries of the presentations at a workshop convened by the IOM Roundtable on Health Literacy in 2013 focused on the implications of health literacy for the mission and essential services of public health.

National Center for Cultural Competence Website targeted to health care and mental health care programs to "design, implement, and evaluate culturally and linguistically competent service delivery systems to address growing diversity, persistent disparities, and to promote health and mental health equity."

Oral Health Tips and Tricks These are one page fact sheets in Spanish and English: colorful, simple and concise. They are targeted toward the everyday consumer.

Plainlanguage.gov Federal website with many useful resources.

Quick Guide to Health Literacy USDHHS, Office of Disease Prevention and Health Promotion's webpage with guide, fact sheets and other resources; includes one for working with older adults

Toolkit for Making Written Material Clear and Effective A health literacy resource from the Centers for Medicare and Medicaid Services (CMS)

Social Marketing

Connecting for Social Good: Using Social Marketing to Improve Oral Health - On March 23, 2016, this ASTDD presentation examined the basic principles of social marketing. It looked at social marketing's many components and outlined the elements necessary to create, implement, and sustain a successful oral health social marketing campaign. By examining the successes, limitations, and lessons learned from Maryland's Healthy Teeth, Healthy Kids and other social marketing campaigns, this session offered participants the opportunity to create an informed and realistic set of expectations of what can (and cannot) be achieved through the social marketing approach.
Linda Orgain PowerPoint
John Welby PowerPoint

Social Marketing Power Point Using Social Marketing Principles to reach people with limited health literacy.
Cynthia Baur, National Center for Health Marketing

The Gateway to Health Communication and Social Marketing Practice
This website has a wealth of information from CDC and other public and private resources that can help you build your social marketing or health communication campaign or programs. Whether you are looking for tips to help analyze and segment an audience, choose appropriate channels and tools, or evaluate the success of your messages or campaigns, the Gateway can help you find what you need to achieve your program or campaign goals.

Social Media

ASTDD Social Media Library - These messages and images are intended for our members, associate members, state oral health program personnel, health departments and our partner organizations to use with social media outlets, such as Twitter and Facebook. Each message is 140 characters or less, per Twitter requirements. Messages may be used as written or customized to address local or other specific needs. This list will be updated regularly, so check back often. (February 2017)

ASTDD Social Media Fact Sheet (April 2015) ASTDD 2 page fact sheet on social media applications and posting on Facebook

Let's Tweet: An Instructive and Interactive ASTDD Webcast Recording (December 2015) Presentation by Matt Jacob providing an overview of Social Media and Step by Step instructions for using Twitter
Let's Tweet: PowerPoint

Steps for Creating a Personal Twitter Account ASTDD Tipsheet (December 2015) 1 page instruction sheet

Using Social Media To Promote Oral Health: Twitter Messaging Tipsheet (April 2015) 2 page instruction sheet on using Twitter

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