ASTDD Communications Committee Resources: One-page overview of key ASTDD Communication Committee Activities and Products (2017)
General Communication Planning and Evaluation
Communication Plan Template for a Goal-Specific Project or Document and Year at a Glance Template This ASTDD tool helps you plan communication strategies, timelines, evaluation methods, etc. around a specific goal or document.
Oral Health Messaging: How Communications and Policy Can Advance School Oral Health. In this webinar, presenters explained why policymakers need to understand the impact of poor oral health before they are able to fully engage or address the issue. (November 2017)
Using Health Literacy Strategies to Connect with Patients about the Importance of Oral Health. This is a presentation by Alice Horowitz sponsored by Maine Quality Counts. (Dec 2017)
Your New Best Friend--NPHIC and your State Public Health Information Office - This webcast discussed 1) roles and activities of state public health information offices and how state oral health programs can most effectively work with them to disseminate information; 2) who belongs to the National Public Health Information Coalition (NPHIC) and what it does as an organization--what resources and programs they offer; and 3) experiences of a state oral health/tobacco health communication specialist and a public health information officer. (Dec 2015)
Engaging in Story-Based Work: What Oral Health Organizations Need to Know:
In this Families USA piece you will find: 1) An overview of the steps in creating a story bank program, 2) How to collect and share stories ethically, 3) How to utilize effective framing in oral health story collection, development, and dissemination.
Getting Stories to Stick: The Shape of Public Discourse on Oral Health (2017)
This systematic content analysis by the Frameworks Institute explores how the news media and advocacy organizations frame oral health. Experts and advocates will gain an understanding of the communications environment that surrounds them and strategic opportunities to reshape it.
Healthy People 2020 Health Communication and Health Information Technology chapter. This website chapter includes an overview of the topic, objectives, interventions and resources, and snapshots of national data.
NCI. Making Health Communication Programs Work A step by step guide from the National Cancer Institute that includes a chapter on Communications research.
Promoting Your Public Health Report: A Hands-on Guide This toolkit from AHRQ is designed to help communities increase awareness and use of their public reports by consumers and other important audiences. The suggested approaches and template materials are intended for use with the media, both in traditional settings (e.g., printed newspapers, radio broadcasts) and online avenues (e.g., news Web sites, blogs). The materials have been compiled for modification and use by Chartered Value Exchanges and others who produce public reports comparing health care quality, cost, patient experience, and other aspects of value.
Talking About Children's Oral Health - a toolkit compendium of materials on how Americans think about children's oral health, and how to increase public support for policies and programs that support children's oral health. Frameworks Institute. 2011. http://www.frameworksinstitute.org/toolkits/oralhealth/
Theory at a Glance – A Guide For Health Promotion Practice (2005) This guide describes several theories of health related behaviors and ways in which theories and models can be used in planning, implementing, and evaluating health promotion programs.
The Twelve Steps to Developing a Health Communication Campaign and The Ten Steps to Evaluating a Health Promotion Program. Companion documents from Public Health Ontario to help you plan and evaluate your health communication campaigns and programs.
Unlocking the Door to New Thinking: Frames for Advancing Oral Health Reform offers a set of actionable recommendations for effective public education and advocacy efforts around oral health. By synthesizing studies of expert consensus, public thinking, and new framing experiments, this strategic document enumerates the framing challenges and offers evidence-based advice for how to address them.
Oral Health Literacy and Cultural Competency
AAPHD Oral Health Literacy and Dental Public Health This course presents a brief overview of the definition of health literacy, how health literacy and oral health literacy are measured, and the role of oral health literacy in promoting oral health and access to dental care in both private practice and in public health settings. It includes discussion of how oral health literacy can influence long-term oral health outcomes, and how oral health literate approaches can be integrated into private and public health organizations.
American Dental Association. ADA CE online course (there is a cost for the course): Putting Health Literacy into Oral Health Practice and Public Health Initiatives
CDC Health Literacy Website and Online Trainings This site provides information and tools to improve health literacy and public health as well as health literacy activities by state.
Examples of Inforgraphics
Dental Coverage in Medicare Oral Health America (OHA) and the ADA Health Policy Institute (HPI) have released an infographic summarizing the preferences of adults aged 50+ for adding dental coverage as a benefit in Medicare.
How Fluoride Works Centers for Disease Control and Prevention
Nutrition and Oral Health Infographic Academy of Nutrition and Dietetics
Six Ways to Care for Your Mouth Centers for Disease Control and Prevention.
USDHHS Office of Minority Health. Think Cultural Health: Advancing Health Equity at Every Point of Contact E-learning Program: This 3-course program worth up to 6 CE credits, provides oral health professionals with basic knowledge and skills related to cultural and linguistic competency, based on the HHS Office of Minority Health's National Standards for Culturally and Linguistically Appropriate Services in Health and Health Care (the National CLAS Standards). Information about National CLAS Standards. Think Cultural Health Webinar Series. Includes more than 15 videos on various topics.
Websites, Toolkits and Documents
A Way with Words: Guidelines for Writing Oral Health Materials for Audiences with Limited Literacy. 2 page guide from the National Maternal and Child Oral Health Resource Center.
California Dental Association Journal. Oral Health Literacy. April 2012. The focus of this issue includes five articles related to health literacy.
CDC Clear Communication Index: a research-based tool to help you develop and assess public communication materials.
Ethnic Media Toolkit This toolkit produced by NPHIC and other partners was developed to help public health communicators work with ethnic media; although prepared with the topic of immunization in mind, the guidance can be applied to any public health issue.
HRSA Culture, Language and Health Literacy HRSA's webpage with many resources.
Institute of Medicine. Implications of Health Literacy for Public Health: Workshop Summary. 2014 The commissioned paper and summaries of the presentations at a workshop convened by the IOM Roundtable on Health Literacy in 2013 focused on the implications of health literacy for the mission and essential services of public health.
National Center for Cultural Competence Website targeted to health care and mental health care programs to "design, implement, and evaluate culturally and linguistically competent service delivery systems to address growing diversity, persistent disparities, and to promote health and mental health equity."
Oral Health Tips and Tricks These are one page fact sheets in Spanish and English: colorful, simple and concise. They are targeted toward the everyday consumer.
Plainlanguage.gov Federal website with many useful resources.
Quick Guide to Health Literacy USDHHS, Office of Disease Prevention and Health Promotion's webpage with guide, fact sheets and other resources; includes one for working with older adults
Toolkit for Making Written Material Clear and Effective A health literacy resource from the Centers for Medicare and Medicaid Services (CMS)
Connecting for Social Good: Using Social Marketing to Improve Oral Health - On March 23, 2016, this ASTDD presentation examined the basic principles of social marketing. It looked at social marketing's many components and outlined the elements necessary to create, implement, and sustain a successful oral health social marketing campaign. By examining the successes, limitations, and lessons learned from Maryland's Healthy Teeth, Healthy Kids and other social marketing campaigns, this session offered participants the opportunity to create an informed and realistic set of expectations of what can (and cannot) be achieved through the social marketing approach.
Linda Orgain PowerPoint
John Welby PowerPoint
Social Marketing Power Point Using Social Marketing Principles to reach people with limited health literacy.
Cynthia Baur, National Center for Health Marketing
The Gateway to Health Communication and Social Marketing Practice
This website has a wealth of information from CDC and other public and private resources that can help you build your social marketing or health communication campaign or programs. Whether you are looking for tips to help analyze and segment an audience, choose appropriate channels and tools, or evaluate the success of your messages or campaigns, the Gateway can help you find what you need to achieve your program or campaign goals.
ASTDD Social Media Library - These messages and images are intended for our members, associate members, state oral health program personnel, health departments and our partner organizations to use with social media outlets, such as Twitter and Facebook. Each message is 140 characters or less, per Twitter requirements. Messages may be used as written or customized to address local or other specific needs. This list will be updated regularly, so check back often. (February 2017)
ASTDD Social Media Fact Sheet (April 2015) ASTDD 2 page fact sheet on social media applications and posting on Facebook
Let's Tweet: An Instructive and Interactive ASTDD Webcast Recording (December 2015) Presentation by Matt Jacob providing an overview of Social Media and Step by Step instructions for using Twitter
Let's Tweet: PowerPoint
Steps for Creating a Personal Twitter Account ASTDD Tipsheet (December 2015) 1 page instruction sheet
Using Social Media To Promote Oral Health: Twitter Messaging Tipsheet (April 2015) 2 page instruction sheet on using Twitter